{"id":2338,"date":"2025-04-03T01:33:54","date_gmt":"2025-04-03T01:33:54","guid":{"rendered":"https:\/\/energydmgroup.com\/?post_type=product&#038;p=2338"},"modified":"2025-04-03T01:39:06","modified_gmt":"2025-04-03T01:39:06","slug":"rivian-adas-and-autonomous-driving","status":"publish","type":"product","link":"https:\/\/energydmgroup.com\/product\/rivian-adas-and-autonomous-driving\/","title":{"rendered":"Rivian ADAS and Autonomous Driving"},"content":{"rendered":"<p>Rivian is an American electric vehicle (EV) startup founded in 2009. Beyond electric powertrains, Rivian is heavily investing in Advanced Driver-Assistance Systems (ADAS) to stay competitive and meet growing consumer expectations.<\/p>\n<p>Its current system, called <strong>Driver+<\/strong>, provides Level 2 (L2) features. These include:<\/p>\n<ul>\n<li>Highway Assist (lane centering plus adaptive cruise control)<\/li>\n<li>Lane Change Assist (automatic lane changes when the driver signals)<\/li>\n<li>Trailer Assist (help with towing and reversing)<\/li>\n<li>Adaptive cruise control and emergency braking<\/li>\n<\/ul>\n<p>Over the last six months, Rivian has accelerated its ADAS efforts. It announced plans to introduce hands-free highway driving by 2025 and an \u201ceyes-free\u201d feature (partial Level 3) by 2026. These developments will rely on a significant boost in computing power in the next generation of Rivian vehicles.<\/p>\n<p>A major highlight is Rivian\u2019s new partnership with Volkswagen (VW), a joint venture (JV) worth $5.8 billion. The goal is to co-develop next-generation vehicle software and electrical systems. This could give Rivian access to VW\u2019s global reach and help reduce costs through higher production volumes. By around mid-decade, Rivian aims to evolve from strong Level 2+ driver assistance to a Level 3 system, which would allow drivers to take their eyes off the road under certain highway conditions. Additionally, Rivian\u2019s Amazon delivery vans may benefit from these advanced ADAS features for commercial applications.<\/p>\n<p>While Rivian is not currently aiming for fully self-driving robotaxis, it competes in a market where nearly all major carmakers and tech companies are pushing for higher-level autonomous features. Tesla, GM, Ford, and various Chinese EV brands are each offering advanced driver aids (L2+) or partial L3. If Rivian executes on its plan successfully, it could become a top ADAS contender in the premium truck and SUV category. However, challenges such as regulations, public trust, and financial constraints remain. Overall, Rivian\u2019s step-by-step approach\u2014building on L2 features and aiming for L3\u2014positions it strongly in an ADAS-focused future.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Rivian is an American electric vehicle (EV) startup founded in 2009. Beyond electric powertrains, Rivian is heavily investing in Advanced Driver-Assistance Systems (ADAS) to stay competitive and meet growing consumer expectations.<\/p>\n<p>Its current system, called <strong>Driver+<\/strong>, provides Level 2 (L2) features. These include:<\/p>\n<ul>\n<li>Highway Assist (lane centering plus adaptive cruise control)<\/li>\n<li>Lane Change Assist (automatic lane changes when the driver signals)<\/li>\n<li>Trailer Assist (help with towing and reversing)<\/li>\n<li>Adaptive cruise control and emergency braking<\/li>\n<\/ul>\n","protected":false},"featured_media":2038,"template":"","meta":{"nf_dc_page":""},"product_brand":[],"product_cat":[43,38],"product_tag":[],"class_list":{"0":"post-2338","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-individual-product","7":"product_cat-pdf","9":"first","10":"instock","11":"downloadable","12":"virtual","13":"taxable","14":"purchasable","15":"product-type-simple"},"yoast_head":"\n<title>Rivian ADAS and Autonomous Driving - ENERGYDM Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/energydmgroup.com\/product\/rivian-adas-and-autonomous-driving\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rivian ADAS and Autonomous Driving - ENERGYDM Group\" \/>\n<meta property=\"og:description\" content=\"Rivian is an American electric vehicle (EV) startup founded in 2009. 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